如何穩定且快速的生產文章是每一個作家、部落客、創作者都面臨的困擾。
有時候即使想好了題材,寫起文案了卻總是卡卡的嗎?或者是你總是懷疑自己寫出來的文章到底有沒有價值嗎?
下面這幾個方式或許可以幫到你:
一、心流寫作法,先寫再說
其實我們的腦袋是24小時不停運轉的,即使在睡覺、放空,大腦也會在後台被動處理資訊。
當你寫作時,可以試著不要管文法,不要管架構,先把腦中浮現出的句子、單詞先全部書寫出來。寫到沒東西之後,你會發現其實你已經寫了不少內容,這時候在把寫出來的東西重新整理成一篇草稿,或許就是一個不錯的文章了!
有時候我們太過完美主義,讓一些其實沒那麼困難的事情變得很難。凡事總是要求100分的人,無形中會給自己過大的壓力,覺得一定要萬事俱備才能開始做事,一旦事情沒準備好,就甚麼事都不做,也容易放棄。
先做到60分,再來挑戰100分,畢竟人生不像考試只有一次機會,對吧!
二、建立文章架構或SOP
我們做一件事情久了,都會有自己的一套方法。寫文章也是一樣,寫久了,就會開始有自己的風格跟套路。
例如你常常用甚麼開場白、用甚麼結尾、都在哪個圖庫找圖、怎麼修圖。
「發表文章」這件事情跟「寫文案」是不同的,寫文案充其量只是發表文章的其中一個任務。
我的經驗是,如果能把這些步驟寫下來,各自完成,心裡其實會比較踏實,也比較不會想:「我是不是還有什麼東西沒寫?文章連結改了沒?」「完了!是不是沒有掛上廣告?SEO優化了嗎?」
一旦把這些東西寫下來,一步步優化自己的寫作流程,接下來只要專心完成每個任務即可。
以我的情況來說,上傳一個文章至少包含了以下幾件事:
- 文案
- 開場
- 主要內文
- 結尾
- 首頁圖片
- 找到與文章相符的高品質圖檔
- 是否要修圖
- 是否要加上文字
- 其他雜事
- 優化網址
- 是否可以撰寫系列文
- 要不要放參考資料
- 延伸閱讀
三、自我提問文章的價值
當你有個主題之後,卻實在想不出要如何下筆,可以參考以下我的九宮格價值問題模式。
這個九宮格的每個問題對分別對應了文章的細分價值,回答相對應的問題後,這篇文章的市場價值就基本確立了!
當然一篇文章可能你覺得很有價值,讀者卻不買帳的機率很大,所以你要一邊觀察市場、一邊寫出有內容有深度的文章,同時又要對你的目標客群有用途才行。
當然,這需要練習,除非你是天才寫手(攤手),不過大部分的天才,也都是練出來的。
<我的九宮格問題模式>
以這篇文:「如何穩定生出好文章?部落客必備技巧-1」的產出過程舉例:
- 1. 這篇文章解決了什麼問題?有沒有提供讀者價值?
通常我會想到某個文章的題材,都是因為我自己最近正在實驗某個生產力方法,或是我閱讀到一些東西覺得很不錯,想辦法找資料彙整。如果這些方法我覺得對我自己有用,我想應該就可以寫成文章跟讀者分享!
- 2. 在網路上查詢有沒有人寫過類似的文章
如果有,先把連結儲存在筆記中,一方面是參考、另一方面是留著以後說不定有機會用到。
- 3. 這篇文章的目標客群是誰?
寫文章如要明確一定要知道自己的客群是誰。以我這篇文章來說,主要TA就是:部落客、作家、小編.…..。
- 4. 使用「三重點法則」
幫讀者歸納三個重點,也順便以此撰寫大綱。
- 5. 開場跟結尾要怎麼寫?
例如:使用疑問句開場、舉例、比喻法……
到了這個步驟,其實差不多整篇文章的架構都出來了,接下來只要補完內文即可。
- 6. 是否可以撰寫成系列文?
以我的經驗來說,系列文比較容易吸引讀者在網站多逛幾圈,例如我的斜槓青年系列書摘:
或者是我的休息力、西城玩物系列,都是很好的例子,點閱率也比較高!
- 7. 有什麼可以延伸閱讀的題材,之前有沒有寫過可以作成站內連結
寫部落格一個很重要的點就是,要形成自己的資料庫。
足夠的文章數量比較容易讓讀者感受到你的專業與用心,站內連結就是一個很好的方式,就像建立自己的維基百科一樣。站內連結也有助於提高讀者的停留率。
|尾巴
前陣子我開始了我的百日大挑戰,每天都要生出至少500字以上的文案,一開始還很擔心會不會花很多時間(其實一開始的確很耗時),但自從我建立了自己的文章架構之後,整個流程就順暢多了。
現在我每天大概可以只用1~2個番茄鐘的時間就搞定粉專文案,花一點時間修圖片就可以上傳文章了。
這很大程度上也是因為我建立了自己的寫作SOP,和逐漸找到自己的風格。
*此文由站長西城所撰寫。
*此篇文章第一次出現在Cloud西城。閱讀|成長|生活,歡迎轉載,但請註明出處!
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|Hi!這是你想看的內容嗎!
如果這篇文章有幫助到你,或是你有更多的問題想問我,都歡迎到我的粉絲團詢問我。告訴我你的想法,我才知道自己怎麼變得更好!在底下留個言吧!
*如果說……你還能打賞我喝一杯咖啡呢><
謝謝你把這篇文章看到最後,是你們讓我枯寂的靈感不至於乾涸,如果你喜歡我的文章,可以選擇轉貼他們,或是打賞我~
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